Marketing News

Versed Expands Into Ulta Beauty

The assortment features a curated selection of the brand’s best-selling skincare and makeup essentials.

Clean beauty brand Versed has expanded its retail presence into over 300 Ulta Beauty doors nationwide and online. The assortment features a curated selection of the brand’s best-selling skincare and makeup essentials, all priced at $20.99 and under. Said Kaitlin Rinehart, VP of merchandising, Ulta Beauty, “Since Versed’s debut over five years ago, we’ve been inspired by their mission to redefine beauty standards by delivering high-performance skincare and makeup options that are accessible...

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